flybe


branded airport control tower

Location
Birmingham, United Kingdom

Environment
Signage, LED Lighting

Expertise
Graphic Design, Signage installation

The Brief

Teaming up with our sister company, Absolute Signs and Graphics, we were asked to update the tower with Flybe’s new distinctive purple branding. We created the visual from architectural drawings and got to work! We installed a brand new internally illuminated Flybe logo to the Air Traffic Control Tower in time for the start of its winter operations.

Bringing the brand to life

Our installation team used high level access equipment to access the top of the tower. There are only three vehicles in the UK that could reach 43 metres and carry the installation team. The logo is lit by LED lights from inside. LED lights give an evenly bright output that is both low voltage and water resistant; perfect for the exposed position on the side of the tower.

Floodlights were covered in a coloured gel to bathe the tower in Flybe’s new brand purple. The tower is at the heart of Flybe’s operations and completes a consistent application of its new branding throughout the airport: first the Terminal and now the exterior of the airport.

What the client thought

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