MSA Safety

A+A exhibition graphics, 2019

Düsseldorf, Germany

Exhibition Graphics

Graphic Design, Exhibition Design

The Brief

All aspects of safety, security and health at work were brought together at the international trade forum that is A+A. Companies from around the world present their products and solutions to an international and highly qualified expert audience of decision-makers.

Absolute Creative provide MSA Safety with continuous design support across a wide range of platforms. After producing various exhibition stand graphics for shows all over the world, we were asked to design graphics which showcased their new V-Series™ range and V-Gard® H1 Safety Helmet.

We were provided with CAD drawings, outlining measurements, the stand plan and any specific details which would need to be considered when starting the design. We were also sent the text content, and new product/application imagery. With the show being in Düsseldorf, the design had to incorporate English and German language translations.

Bringing the brand to life

After receiving the imagery it was time to bring the project to life! With A+A being such an iconic event, with competitors from around the world, it’s important that your brand is the one that stands out. Using their existing look and feel, we let the images speak for themselves – making them the main attraction. The stand itself measuring approximately 40 square metres, we needed to showcase the new product ranges in a variety of applications which would appeal for different safety requirements.

The stand included a virtual reality area, interactive zones where attendees could try the products, digital screens showcasing the new technologies in action and how they can benefit the user. The iconic “V” shell design of the V-Gard was incorporated with a range of wall mounted safety helmets and available accessories in the V formation. MSA’s V-Series fall protection range included the large V icon, with hanging safety harnesses personal fall limiters and self-retracting devices. All allowing the products to shine and be noticed from a distance.


What the client thought

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