Thames Water is the largest Water Utility Company in the UK supplying London and the Thames Valley area. While their head office is in Reading, they operate 4 regional offices and 970 operational water or sewage treatment works.
Needles to say rebranding such a large and widespread company takes time and many different branding opportunities across many different types of media. There were many challenges from high level logo panels to super-size wall graphics.
Bringing the brand to life
We rolled out the new Thames Water branding to their regional offices in Reading & Swindon. We began with hundreds of metres of frosted vinyls and wallpaper graphics.
In addition to the standard car park and entrance signage we were asked if it was possible to install a 2m diameter illuminated circular logo onto the glass facade of the main building. It was a challenge we were more than happy to take on.
We worked closely with our structural engineers to design a system that would allow us to fix the flexface lightbox to glass. A roof-mounted galvanised steel cantilever frame support was designed and installed in order to suspend the logo on a 4mm thick steel wire. The wire and electrical feed was hidden in the vertical window mullions. The flexface lightbox was held in place on the glass using bonding tape. Finally we applied a vinyl logo over the inside of the windows so that the back of the lightbox couldn’t be seen from within the building.
What the client thought
“The team at Absolute recently carried out some visual work for us at Thames Water and as usual, they’ve done a fantastic job. They were accommodating to our challenging requests, kept us involved throughout the process and went above and beyond to exceed our expectations and make sure we were happy with the finished result.”
Internal Communications Executive
“At Thames Water, we’re passionate about who we are, where we work and the role we play in our community. Impressions matter, that’s why we chose Absolute to help us deliver just that – a lasting visual impression. Their service from consultation, to design and installation, has been brilliant. We definitely recommend them.”